10 ways to get your customers to come to your events!

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Exhibiting at events can be really intimidating, especially if you are a newbie at it, but follow these 10 simple tips  and you'll gain confidence and sales in no time!

  1. Send a newsletter to your email list and attach the event poster;
  2. Invite your networks to join the Facebook event page and invite their networks;
  3. Do a daily countdown to your event on social media; a 7-day countdown usually works well;
  4. Re-post articles that feature the event and get people excited (BlogTO, Narcity, etc.);
  5. Preview pics of your work or product on social media with the event info, so that your fans know where to find you;
  6. Tag the event handle and hashtag every time you post on social media, so that the event you tag can re-post you and give you extra exposure;
  7. If you are a member of a Meetup group and a Facebook group, post the event poster with either a link to your info or a link to the Facebook event page; 
  8. Offer an onsite discount to customers who come see you at your event;
  9. Offer VIP swag bags to a certain number of your customers to entice them to come early; and,
  10. Post the event poster on your social media and ask your followers to come with their friends. Following that, tag their friends in the comments. 

There you go! 10 easy steps to follow to ensure that your friends, family members, clients and fans know where you are exhibiting and come out in person to shop! 

Written by Nadia Lloyd

Top 10 awesome things to do/see at the Liberty Village Art Crawl

The 4th annual Liberty Village Art Crawl, Presented by Cirque Du Soleil is only a few days away, and we thought we would fill you in on our top 10 awesome things to do/see at Saturday’s Event!

As many of you know, having been to our previous events, the Liberty Village Art Crawl is a fun outdoor art festival showcasing a plethora of amazing local artists, cool and crafty artisans, delicious food and live entertainment.

For those of you who have never attended, and even just as a motivational boost for those of you who have, here’s our top 10 list of things to do at the Liberty Village Art Crawl this Saturday June 11!

Photo Booth sponsored by Sensus Design and Build

Photo Booth sponsored by Sensus Design and Build

1.    Have your photo taken! Sensus Design and Build will be hosting a fun free photobooth, where you and your pals (including canine companions!) can take fun photos of yourself. If you’re looking for extra things to send via Snapchat, this is definitely the place to be!

Toronto by Nadia Lloyd- Cushion

Toronto by Nadia Lloyd- Cushion

2.    Watch amazing live art displays! Have you ever wondered what an artist looks like during their creative process? Many of our artists and artisans will be doing live demonstrations of their craft (from jewelry making, to portrait painting, you name it, we got it!).

Notable Toronto artists Benny Bing and Nadia Lloyd will be amongst the artists doing live demonstrations of their paintings, you definitely won’t want to miss that!

Tropical Love

Tropical Love

3.    Drink fresh juice from a fruit! Tropic Love will be wowing you all day with their delicious concoctions that not only remind you of summer fun and tropical times, but that are eco-friendly since you get to drink your beverage straight out of the fruits!

4.    Win tickets to see Cirque du Soleil! For the third year in a row, Toronto Art Crawl is proud to be presented by the infamous Cirque du Soleil. After giving you the opportunity to win tickets to both Varekai and Toruk during our previous seasons, this year we’re giving you a chance to win tickets to see their latest show “Luzia”! Check out the Toronto Art Crawl info booth on event day, and enter the draw for a chance to win 2 tickets to their opening Toronto show on July 28, 2016!

5.    Bring home a One Of A Kind piece! The Liberty Village Art Crawl is an opportunity to discover local artists and artisans at the finest of their art. Pottery, photography, jewelry, fashion, doodles, little chakras… just name it, and chances are one of our artists has got it. It is the perfect opportunity to find an add on to your one of a kind collection!

6.    Win a Toronto by Nadia Lloyd gift basket! Nadia Lloyd, artist and creator of the Toronto Art Crawl, will be unveiling her newest collection “Toronto by Nadia Lloyd”, this Saturday at the event. Her newest collection, inspired by the Toronto Skyline, features The6ix like you’ve never seen it before and includes cushions, shower curtains, duvet covers, tshirts, hats, totes, iphone accessories, leggings skirts and scarfs. She will be giving away a gift basket of products from her newest line, worth $230! You’re not going to want to miss it!

DJ @Brunchmastermoreorles

DJ @Brunchmastermoreorles

7.    Enjoy some live spinning! Our DJ (@Brunchmastermoreorles), will be present all day, allowing you to accompany your day of discovery with all of your favorite tunes! Now what’s better than having awesome music in the park? We can’t think of much!

8.    Win a Cirque du Soleil VIP Swag Bag! As is custom for Toronto Art Crawl events, the first 25 attendees to present themselves at our info booth at the beginning of the event, will receive a VIP Swag Bag filled with goodies from Cirque Du Soleil! The event runs from 11AM until 6PM, so be there nice and early to get yours!

9.    Enjoy some sliders! Local favorite, Brazen Head, will be making some delicious grub for all our outdoor art enthusiasts. Even if you think you’re not hungry, the smell alone will draw you towards their mouth-watering booth!

10.  Get a tattoo! Ever considered getting inked, but don’t want to because of its permanence? Travel Art Henna will be doing freehand henna designs for the tattoo enthusiasts that want a temporary tattoo! Her artwork is perfect to temporarily embellish your skin with beautiful designs!

Want to see more of the awesome artists and things to do at the Liberty Village Art Crawl? Check out our website www.torontoartcrawl.com and our Facebook page for even more awesome!

In the studio with @andres.silvera!

"I am a visual mixed medium artist working in watercolor, acrylics and industrial enamels. My main focus is surreal portraiture as I love to capture human emotion and expression."

Andres Silvera will be at the 4th annual Liberty Village Art Crawl June 11th 2016!

In the studio with @bonheurwatch.

"Bonheur Wood Watches makes one of a kind, handcrafted natural wood sourced from all over the world. Ebony & Zebrawood from Africa, Sandalwood from India, Maplewood from North America. 

The body is made from eco-friendly sustainable wood. Premium quality Japanese quartz movement. Non-glare scratch resistant mineral glass. Logo engraved wood case-back. Eco-friendly sustainable wooden bracelet. Logo-engraved stainless-steel push button deployment clasp. Luminous hands. Water resistant. Pride of ownership in a unique piece of art. We do it because we love our specialized work. We are designers, collectors, passionate philanthropists."

They will be showing their awesome products this Saturday at the Liberty Village Art Crawl!

 

In the studio with Baby Nimbus!

"Baby Nimbus is a platform to help promote and support local / up-and-coming doodlers (designers, illustrators, artists, etc). Our products act as a canvas for the doodlers to showcase their work." Looking for cool and unique designs on your toddler, baby and children's apparel? This is where to look! They will be present at the Liberty Village Art Crawl on June 11th 2016, the Entertainment District Art Crawl on July 8th 2016, the Entertainment District Art Crawl- August 12th 2016, as well as the Christmas Market on November 20th 2016. View their collection at www.babynimbus.com!

In the studio with @travelarthenna!

"I do henna and body art designs on the spot with natural henna, jagua, glitter and body paint. I make my own products and they are all non-toxic and safe for skin."

Travel Art Henna will be at the 4th annual Liberty Village Art Crawl on June 11th 2016, as well as the 4th annual Entertainment District Art Crawl on August 12th 2016

In the Studio with @dream_willow

"Dream Willow is about finding positive happy energy. My pieces focus on expressing my customers' emotions and capturing special moments.

Every hand stamped piece shares love. With every letter that I am fortunate enough to stamp I know that love, happiness, healing, affirmation is passed along.

My pieces help celebrate the birth of a child, a sad send off to a far away land and best of all a wedding. I love stamping secret messages, private nicknames and special dreams.
I get to share these moments multiple times a day as I create each individual piece.
Some pieces are happy and some are sad, but they all share one thing.... Love."

Meet Dream Willow and check out their jewelry at the 4th Annual Liberty Village Art Crawl on June 11th 2016!

In the Studio with Charan Creations

"Charan Creations is home to unique Hand carved wood stamps, traditionally used for the ancient Indian art of 'Block-printing' and hand block printed items. I introduced these versatile stamps at my online shop in an effort to help preserve, promote, revive and save this dying art. These are carved on a very sturdy & durable wood called Indian Rosewood. Since this wood cannot be found here, I do not carve the stamps myself anymore. I now only create the designs and get the stamps carved from artisans in India according to the principles o Fair Trade.

I also 'block-print' items using these wood stamps. Some of block printed items in the line include eco-friendly tote bags, wine gift bags, stationery (greeting cards, gift tags etc), 100% Silk & Cotton scarfs, Table placemats & Napkins etc. The popularity of block printed fabric and hence hand carved stamps considerably diminished. Sadly, the art of 'block printing' is almost lost to modern printing techniques like automated web presses and silk screening.

One of my recent creations are hand sculpted Polymer Clay Appliqué jewelry. Each jewelry piece is made with great love, patience and passion to create something exquisite. No moulds are used to create the details. Each small detail in the design is carefully applied with thin needle and many hours are invested in the creation of each piece."

Charan Creations will be at the Liberty Village Art Crawl, next Saturday June 11th!

In the Studio with @emicreative.

"Hand-crafted jewelry. Passion for new ideas. Different materials and techniques, many hours dedicated to create unique pieces. Jewelry is my passion."

EmiCreative will be present at the 4th Annual Liberty Village Art Crawl on Saturday June 11th!

In the studio with @surfingninjasclothing!

"Surfing Ninjas Clothing was imagined & designed in Toronto, Canada by local mama, Shay Benedict. Getting daily inspiration from watching the fearless adventures & excitement of her two little ninjas, Xavier & Remy."

They will be at the 4th annual Liberty Village Art Crawl on June 11th 2016.

In the studio with Benny Bing!

"Gbenga Alaga, artistically known as Benny Bing, is a Toronto based self-taught artist of Nigerian Birth. His specific style offers a strong, colourful and mysterious perspective of people in their natural elements geared to show the forgotten beauty in all of us. The colourful portraits provide a different filter at observing the human condition and illuminate the raw, intricate details of faces."

Benny Bing will be at the 4th annual Liberty Village Art Crawl on June 11th 2016!

In the Studio with Sexy Back Boutique!

In the Studio with Sexy Back Boutique! (@s3xybackboutique)

"We are known for the bodycon outfits we design and make locally. We offer swimsuits, leggings and dresses with very unique graphics, colours and styles."

Sexy Back Boutique Will be at the 4th annual Liberty Village Art Crawl on June 11th 2016!

In the studio with GFox & Co!

 "G Fox & Co. was created by one wild Fox in 2008. There's a richness to our experience & we aim to convey ours through creative Taste Making. Our Taste Maker concept combines beach and cottage life. We create products that are both uniquely universal and versatile. Our home base is Toronto & Miami." They will be at the Liberty Village Art Crawl on June 11th selling their awesome stuff!

In the Studio with Ana Niculae!

"I have always dreamed of bringing unique and vibrant designs to life and translating them into finely handcrafted creations, while at the same time infusing them with teachings from all my artistic experiences.

Ana Niculae freed my dreams and indulged me with welcomed creative challenges that naturally resulted in my creation of handmade bags, belts and jewelry built on sculptural volumes, complex manual braiding and weaving, leather painting and patinas, sculpted accessories, elegant interior decoration objects, and decorative and wearable masks. Beyond these already established pieces, I also embrace the development of custom projects."

Ana Niculae will be present at the 4th annual Liberty Village Art Crawl on June 11th 2016!

Top 10 things to do at Pampered Pooches T.O.

If you’ve ever been to a doggy event (including the 2 previous Pampered Pooches events), you know that things can get pretty overwhelming, pretty quickly. It is so easy to let your dog lead the way, smell everything, and leave. Then you look back at event pictures and you realize all these little, but awesome, things you missed out on. That’s why I am here! This post outlines the top 10 things to do/see/eat at Pampered Pooches TO, Saturday May 7th 2016.

1. Why take your own pictures when we have an event photo booth!

We live in a social media world, if you don’t instagram that you were here (and tag @pamperedpoochesTO) then it didn’t happen. Sure, you could take a selfie. But why not release your inner model and get a professional shot taken? Trust me, your dog will love it!  And, so will you.

2.  Think your dog is agile? Put it to the test at an agility course

The Village Dog Pack will be having an agility course set up between 11-5. Put your dog through the test. Laughs guaranteed. Just look for the ladies in pink.

3. Swag Bags? Swag Bags.

Be one of the first 25 to Grab a VIP swag bag at the Pampered Pooches info booth right at opening- 11am. Did I mention it is completely free? Get there early. Last year I remember people coming an hour early just for their chance to be one of the first 25 lucky people. Everyone loves swag, so go get your swag on!

4. CHIMNEY STAX

I can’t contain my excitement over this one. The food truck this year is Chimney Stax, who serve up these delicious looking cake cones… and its vegan! They look ridiculously good, I personally cannot wait to try. Just as a little teaser, check this out: http://torontofoodtrucks.ca/chimney-stax-food-truck-toronto

5. Q&A with Liberty Village vet Dr. Ellen Kinzl

We have been waiting years to have a vet within the walls of Liberty Village, and Dr. Ellen Kinzl has made our dreams come true. But more than that, she will be at Pampered Pooches and she welcomes any questions you might have. Stop by! I promise your dog won't get a needle.

6.  Celebrity Dogs

If you’re like me, you are obsessed over local Toronto celebrity dogs who have great internet fame. Many will be in attendance at Pampered Pooches, and now is your chance to meet them (and hopefully get a selfie). For example, Flint the Neapolitan mastiff will be there. Along with Kimchi, Dudley, and Dexter the corgis. Tiffany the purple haired pom has also been known to make appearences. Last Pampered Pooches we even had a skateboarding dog. It is a can’t miss!

7.  Have I mentioned FREE SWAG yet?

Yes? Oh… Well.. THERE'S MORE! Park9 Resort-Urban Dog is handing out bandanas for the first 25 customers at the info booth. My favourite type of swag is the kind of swag that dogs can wear. I feel like you guys might feel the same. #dognerds

8. Enter our Contest, the prize is worth $225

Tweet, Instagram and Facebook all day, every day, with the caption  "See you at Pampered Pooches T.O. May 7th”, and tag/hashtag @pamperedpoochesto  #PoochesTO2016. By doing this, you enter to win a $225 VIP weekend retreat at Park9 Resort. Winner will be announced at 5pm on May 7th at the event. Does it get any better than that?

9.  Greeting cards that will make you the envy of your friends!

Looking for that perfect greeting card for your dog loving friends? Greetings from Luna to the rescue! - Meet the artist this May 7th at Pampered Pooches TO!

10. Come meet ME!

Last but not least, stop by my table (Dog’s World Walking). I would love to meet your pets, and my adorable menagerie of dogs who will be joining me would love to meet you back. I can help answer any questions you might have about dog walking, or dogs in general. Not to mention: swag. I am providing 20% off coupons for my group walk services, and I have some pretty cool reflective doggy tags for you. Also, I have been known to carry human treats (did someone say jelly beans??) so if you need a little pick me up, I am there. 

There is so much to do and see on May 7th at Pampered Pooches – and this top 10 list is here to give you some guidance! Be sure to check out the Facebook page, as well as our website – to see if there are any other things not on this list that need to be on your top 10 list for day. And hey, if you want to make a top 20 list, or 50, or 100 list – go for it! Being prepared is key. But please be sure to share your list with us, so we can all get the most out of this awesome day.

Pampered Pooches is May 7th from 11 am – 6 pm at the 80 Lynn Williams parking lot. See you there. And make sure you follow us on Instagram and tag #PoochesTo2016 so we can repost!

It’s a Dog’s World... and we are Pampering our Pooches in it!

Kelsey Edwards

www.dogsworldwalking.com

 

Give some Honey to your Hunny!

Today, let's talk about one of nature's most delicious gifts: honey! I think I can safely say that we have all had honey in our lifetimes. Whether it was from being given honey when we were sick to soothe our throats, or adding it to our tea for flavour - we have all at some time or another had some honey. And likely, we have known about some of the health benefits that come from honey. But did you know these benefits can be applied to our dogs? No? Don't worry, I just learned this.

Last week I had the amazing @BerenedoodleDash come over for a sleepover. His mom left me with all his staples: toys, treats, food, and honey. Wait. Honey? Yes, honey. I was a little confused, I thought maybe she was giving me a little sweet treat, because what dog eats honey? She was great enough to share with me that Dash gets about a teaspoon of honey in his food to help with his allergies. His allergies affect his eyes (this was validated by a vet) and leads to eye infections. Since having honey each morning, his eye infections left! Um, amazing. 

Since this amazing nugget of knowledge entered my life I have become obsessed with researching it, and have the following tips for those of you who are looking to supplement a dog who has seasonal allergies with honey. 

1. Go Local

Buying local honey ensures that the honey contains trace amounts of the local allergens (the pesky little contributors that give us allergies). If you buy honey from outside your local area, you won't be building a tolerance to local allergens. What's the point (other than deliciousness, I admit). 

2. Unpasteurized or bust!

The honey you are likely to find in your local grocery store has been processed, and often filled with extra sugars (think high fructose corn syrup) that pretty much make the benefits of the honey useless. You need to make sure the honey states unpasteurized. Even better, if you can find somewhere that supplies wild flower honey -- grab it! It is more likely to contain the pollens and other allergens that contribute to our allergies. 

3. Recommended for adult dogs


Just like in humans, you want to be careful when giving honey to puppies. Raw honey can contain some spores that puppies bodies might not be strong enough to fight. Even though the amount in honey is tiny, a baby immune system is not strong. Even with adult dogs, moderation is key. 

 4. Like I just said, Moderation. 

Try adding 1/2-1 teaspoon to your dogs food. You don't want to overload them with the calories, and even though it is healthy sugar - it is still sugar. Supplementing with honey is not recommended for diabetic dogs. 

 5. As always, if you aren't sure - talk to your vet. 

 Self explanatory. 

Here are links to a couple of Local Toronto Honey Suppliers, if you are interested in giving your dogs top quality honey

http://beegrrl.com/

http://thebeeshop.net/about-us/

www.beesarelife.ca

 

Are you already supplementing your dogs with honey? If so, let us know your experience in the comments. 

Remember:

It's a Dog's World.. We're just living in it!

 Kelsey Edwards

www.dogsworldwalking.com

 

 

Photo credit: http://smartdogowners.com/honey/

Inside the studio...what a creative transformation of metal clay!

'I create precious metal clay. It's a unique medium that allows you to mold the clay into any shape you want to, and imprint any texture that you would like to as well. Once dried and sanded, it is fired in a kiln at a very high temperature, where it undergoes a sintering process. The metal clay essentially sinters into metal. After more sanding, buffing, and sealing, the piece is complete." 

Shop Melanie's collection at the Liberty Village Art Crawl - June 11th 2016

 

 

In the studio... Glass reimagined into functional art creations

"Glass fusing involves stacking, or layering thin sheets of glass, using different colors to create patterns or simple images. The piece is then placed inside the kiln and heated until the separate pieces begin to bond (fuse) together. This is achieved at a temperature of about 1490 degree.

The glass is then either, placed in a mold and re-fired (slump) to give it the shape of plates, bowls, candle holder etc. or cut, polished and re-fired to create unique pieces of jewelry." 

See her collection at the Liberty Village Art Crawl June 11th



  

Beauty secrets of Pampered Pooches revealed!

When it comes to dogs with dye, one dog comes to mind: @tiffanythepommie. We spoke with her humans to ask some of the questions we thought would be useful to those who are considering this. Enjoy! 

What made you decide to dye Tiffany's hair?Oh boy that’s a hard one,  I can’t really remember.  I think it was my husband’s idea.    I think we were sitting out on our deck one afternoon and Jeff was making a fauxhawk on Tiffany’s head with a bit of water and it looked really funny and cute, so we took it from there and colour just seemed to the next option to make it even cuter!

Do people ever cast judgement on you? Not outwardly, we’ve never had an outright negative reaction.

How do you respond?  It would depend, if it was constructive, as in, we shouldn’t have cut our Pom’s coat down, I’d have to agree.   Grooming a pom short can cause reverse grooming alopecia or in Tiffany’s case seasonal alopecia (she sheds her coat in the summer and it doesn’t grow back) in the winter however it comes back in and she gets fluffy again.       If the judgement was that they don’t agree with dressing up a dog or putting sunglasses on her, I’d say that’s your opinion and you’re entitled to it; they would have to see how excited Tiffany gets when I get her hoodie out and she knows she’s going out.    And we put the sunglasses on her and she’s happy to keep them on – as long as dad is carrying her – she knocks them off mostly as soon as we put her down on the ground.   We’d never force our dogs to do anything.   We have other dogs at home, and they do NOT get excited when a hoodie comes out and would shake the sunglasses off as soon as they were on; so we don’t do that with them.     So we leave it up to Tiff.  If she’s happy we’re happy.

Obviously I am a huge fan of purple, I designed my marketing around it. What made you choose that colour?  It was our groomers suggestion;  we had done pink at first, but it was too light, and we tried green, but that just didn’t seem Tiffany.  We tried the purple and voila!  A star was born LOL. 

Does she always rock the same style or do you guys ever change it up? Any big plans for her pampered pooches style.   Tiffany has her signature style and I think she just owns it now. Her purple fauxhawk, her sunglasses,  her Pretty Paw Harness and usually her black skull hoodie.  People do think she’s a boy and often refer to her as a biker pooch!   And get a laugh when we say her name is Tiffany.     We don’t have any big plans to change it up…she’s not a girly dog, so definitely no frills, bows or dresses!  LOL   She does have a few variations.   She has a red Canada hoodie for Canada Day…and she has a couple of colourful UV shirts to protect her from the sun, and an orange hoodie for a bit more fun in the summer.    Oh and variety of knit hats for the winter! LOL

Do you think Tiffany loves it? For example, my dog Sadie is getting crazy attention with her purple ears and loves the attention! I am sure it’s the same for tiff.   Definitely!  She gets so excited when her hoodie and harness comes out.  She’s the only one of our dogs that literally puts her legs up to help you get her hoodie and harness on.   Our other dogs usually make it as difficult as possible when it comes to that! Like lay on their back; or tuck both legs under their body; or just run around with me trying to catch them!  LOL.  Not Tiffany, she’s always raring to go.  She will bark (which she does rarely) when we go out without her.  LOL

Will you keep doing this for her?   Yes, as long as she is ok with it.  She makes so many people smile, it’s just so wonderful to see.  We’ve seen grumpy kids light up when they see her.  People who are barreling down a street lost in their own thoughts will suddenly stop, smile and say hello.   We have met so many wonderful people because of Tiffany; we get to hear about their dogs and their stories; some happy, some sad, but there is always a connection. Because she’s so gentle and docile; children of all ages can pet her and learn about being gentle with animals.   Some people will just stop and laugh which is the most wonderful thing to see. My face always hurts from smiling at the end of the day.  

Anything you want to say to people thinking of giving their dog's a dramatic hair style?   As long as your dog is ok with it and most importantly it’s not harmful or hurtful to your pooch, why not?   

Written by: Kelsey Edwards

www.dogsworldwalking.com